Personal Branding
- inesfariamateus
- Apr 5, 2024
- 5 min read
Style is an artistic expression of who you are. In other words, Your style is your identity. So you must have that very well polished. As a fantastic consequence, you'll also remove, once and for all, the clothes choosing fatigue from your daily life.
Personal branding refers to the process of managing and promoting the way an individual presents themselves to others. It involves defining and communicating one's unique value proposition, expertise, skills, and personality traits to create a distinct and memorable impression.
This article has the following topics:
Bam! Let's go!
1.The Halo Effect
Have you ever noticed the Halo Effect on human behaviour?
If people perceive first a good quality in you, it is 100% sure that they will see even more positive things in you. Automatically! It is a psychological effect, a bias towards assuming you must have much more good qualities. That's why first impressions matter. Let's use that to our advantage and make our style a social benefit!
We all know an image is worth a thousand words. The way we present ourselves to the public creates a pre-concept of who we are: charisma, personality, status, taste, intellectual strength, sensuality, and confidence. That's why it's so important to Link personal style and identity.
How you see yourself is how you dress, and how they view you is how they treat you.
Here are my 4 tips to create your personal branding and transmit exactly what you want, whether is seriousness or extravagance, sensuality or delicacy. Do not let others guess. Make the statement. Own who you are. Let them turn their heads once you enter the room, girl!
Start here with Molly Bingaman, a personal stylist who has a passion for helping people see their true beauty. She founded Ladybird Styling in 2010 with the bold intent of changing the way people see themselves, their style, and their world.
“The question is not whether you have style. It’s if it’s being expressed.”
2. Find your signature Fashion Style
Now that you understand image matters.... What's your style archetype? Who are you or who do you want to be?
As Molly said, finding your signature style is to understand the way you do things. Then make those qualities shine through your clothes. Once you do that, you make a statement of who you are. This is what makes you positively stand out from the crowd, and as a consequence it makes you more attractive.
There are a lot of fashion styles with variations. Each style transmits different qualities: charming, romantic, intellectual, classic, rational, stable, urban, free-spirited, refined, realistic, extravagant, serious, sensual...
What is the first quality you want to transmit? Normally that's your core style.
When you discover your core style, you can add elements from other styles to complement it. After all, we are complex beings.
I also recommend you watch:
The diffrent feminin styles: The Feminin Universe (part I and II videos)
Find your signature style: Asia Jackson
PRO TIP: Accessories are not a luxury requirement. They ARE the basic requirement. Because people in all cultures, no matter how poor they might be, are making and wearing jewellery. Even if you only have some blades of gras to work with. It seems to be a basic need for humans to decorate themselves as an expression of self-valuing.
3. The Personal Seasonal Pallet
This system considers the natural colours of your skin, hair and eyes. This means that some colours make you glow! Other colours make you look duller, bland or even "tired".
There are 4 seasons and 12 subtypes. Your subtype colour pallet will look best on you.
Check Mikaela Carrizo, a YouTuber who helps you find your true colours with the 12 Seasons Color Analysis. All the wisdom you'll need to understand the harmonious colours that exist within your natural self. You'll learn to choose the right tone (warm or cool), value (light or dark), and chroma (bright or muted) to wear to complement your natural beauty and get that glow that only comes with understanding colour theory.
Check out this website for more information on each season.
4. The Sophistication rule for a Femme Fatale
What differentiates an elegant woman from a vulgar woman is the attention to the Sophistication rule.
There are 3 major characteristics of interest in your outfit: short, tight, and exposure. Ask yourself these 3 questions:
Is my outfit short? (you're showing both legs until your thighs)
Is it tight? (You can see your silhouette clearly: gluts, hips, breasts)
How much skin exposure does my outfit have? (Check your breasts, belly, and back's visibility.)
If your answer is YES to ALL three questions, you're doing something wrong with your image. The idea is to create a balance between the three aspects: you can have one or two, but you CAN NOT have all of them in one outfit. And that's it! As simple as that.
For instance, if your dress is short and tight, you shouldn't use cleavage. Otherwise, you already crossed the line from sensuality to vulgarity.
On the right, you can find a carousel of different dresses. Can you identify the elegant vs vulgar outfits?
Remember there's a line between sensual and sexual, as well as tasteful and taky. find the balance that works well with your body shape and age/maturity.
PRO TIP: A Femme Fatale never reveals too much skin. A skirt or dress should be until half the tight. Let men undress you with their eyes. XXX
You may want to check the YouTube video on how to make your outfits better: Asia Jackson. You won't regret it!
5. The Conscious Fashion
Expensive clothes are not a synonym of style. There's a lot of rich people wearing sweatsuits and that doesn't make them particularly stylish.
Quality clothes can be affordable and accessible, The problem is that most people don't bother researching or trying, so they fall into the trap of fast fashion brands.
Suggestions:
Fleamarkets, the free street markets
Second-hand online shopping: Vintade, Grailed
Vintage stores, the second-hand stylish shops
Even if you do not feel comfortable using other people's clothes, you can filter your search by "New" or "Never used" or "Still with tag", depending on the website.
These are some of the advantages:
Choose from a wide variety of high-end brands
Get brand new clothes (filter never used)
Get affordable prices for quality clothing
Be a conscious consumer: help the planet and avoid fast fashion
Make someone happy by buying their products, instead of a company.
6. SUMMARY
These are the key points in this article:
Style is a lifestyle reflection of who you are.
A good understanding of style requires emotional intelligence: knowing who you are and what you want to transmit.
A disingenuous style that fakes someone you are not is easy to spot (anachronisms, inconsistencies with style and behaviour).
There's a line between sensuality and vulgarity.
An elegant woman avoids fast fashion and unnatural materials.
Find what kind of person you are (or want to be) and do the aesthetics labour towards that goal.
7. Want to become a Femme Fatale?
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